Visit Montana celebrates the future of travel

May 3, 2022

Montana Economy

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National Travel and Tourism Week highlights the Collective strength of the travel industry in the United States

HELEN, Mont., May 3, 2022 /PRNewswire/ — Montana joins tourism partners across the state to celebrate the travel and tourism industry – the state’s second largest industry – during National Travel and Tourism Week (NTTT) May 1-7, 2022.

“Tourism plays a vital role in from montana economy,” said Scott Osterman, director of the Montana Department of Commerce. “This week celebrates the work of the hospitality industry across the state and the thousands of local Montanese employed in various travel industries.”

Celebrated the first full week of May each year, this year’s theme is The future of travel and focuses on workforce, sustainability, connection building and more as the industry looks to future growth and success after the challenges of the past two years.

A key driver of the state’s economy, tourism has a huge impact on Montanawith data from the Institute for Tourism and Recreation Research (ITRR) showing an impact that includes:

  • Montana welcomed about 12.5 million non-resident visitors in 2021
  • Non-resident visitors spent approximately $5.22 billion in 2021
  • that spending by non-resident visitors supported $4.42 billion of economic activity in 2021
  • Travel, tourism and hospitality supported 68,630 jobs and contributed $2.038 billion in employee compensation

Montana is a place that remains at the top of the wish list of many travellers,” said Jan Stoddard, bureau chief of the Montana Tourist Board. “Year after year, we see the positive impacts of non-resident traveler spending as it touches every community across the state.”

Destination Analysts reports that nearly 90% of Americans have a trip planned for 2022, with family travel, solo travel and meeting travel being a high priority.

“NTTW takes on special significance this year as the travel industry looks to a bright future,” said Roger Dow, president and CEO of the US Travel Association. “This NTTW is an opportunity to recognize the collective strength of the travel industry in the United States and how we are rebuilding ourselves to be more vibrant, innovative, sustainable and inclusive in the months and years to come.”

For more information on from montana tourism industry and marketing efforts, visit MarketMT.com.

About Visit Montana
To visit Montana markets from montana spectacular untouched nature, vibrant and charming small towns, breathtaking experiences, relaxing hospitality, and a competitive business climate to promote the state as a place to visit and do business. For more information, visit VISITMT.COM.

SOURCE Visit Montana